Tag Archives: sales

A Necessary Evil — Part II

What’s your book about? While that seems like an easy question, many authors have trouble coming up with a quick answer. What too often comes out is something like: “It’s about this guy who finds a magic tuba while digging … Continue reading

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Big Splash; Small Pond

Some people take risks; some don’t. For the risk-takers, there’s a chance for both good and bad, and sometimes the consequences are dire. For clarity’s sake, please know I’m not just thinking about redneck stories, all of which seem to … Continue reading

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Shameless Self-Promotion

There’s no way around it; if you want people to read what you’ve written, you have to promote it. You’ll also have to promote yourself. You and your product are inextricably linked. Forever. That’s just the way it is. But … Continue reading

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