Tag Archives: marketing

A Necessary Evil — Part II (Encore)

What’s your book about? While that seems like an easy question, many authors have trouble coming up with a quick answer. What too often comes out is something like: “It’s about this guy who finds a magic tuba while digging … Continue reading

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You wanna know whut?

What’s your book about? While that seems like an easy question, many authors have trouble coming up with a quick answer. What too often comes out is something like: “It’s about this guy who finds a magic tuba while digging … Continue reading

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A Tale of Two Covers

In the beginning, there was a complaint. It went something along the lines of, “Y’know, I’ve never been able to find a novel about a garden club.” Seven months later, I finished writing one. Then came the hard part. What would … Continue reading

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A Necessary Evil — Part IV

So, you’ve followed all the suggestions, gotten all the feedback you could stand, made all the updates, corrections, and edits; you’ve picked all the nits, tied up all the loose threads, thanked everyone you could think of, and now it’s … Continue reading

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A Necessary Evil — Part III

When should your book marketing begin? For most new authors, including those who’ve managed to sell a book to a Big Five imprint, the marketing should begin as early as possible. One of your goals should be to garner as … Continue reading

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A Necessary Evil — Part II

What’s your book about? While that seems like an easy question, many authors have trouble coming up with a quick answer. What too often comes out is something like: “It’s about this guy who finds a magic tuba while digging … Continue reading

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Blogging for visibility

You’ve written a book. Maybe it’s your first. You slaved over it, making sure every word carried its weight; you nuked every unnecessary adverb and consigned every cliché to the septic tank cemetery. You shed angst like dog hair from … Continue reading

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Hitting the target

So, last week I pulled the trigger. This week it’s time to discuss whether or not I hit the target. I’m thinking of a scene from the old 1938 Errol Flynn movie, “The Adventures of Robin Hood,” wherein the title … Continue reading

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Pulling the trigger

Self-promotion sucks. To me, it feels like standing up in front of a room full of people and shouting, “Hey, look at me! See how cool I am.” And then, of course, everyone in the room will commence throwing vegetables … Continue reading

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