Tag Archives: marketing

A Necessary Evil — Part III

When should your book marketing begin? For most new authors, including those who’ve managed to sell a book to a Big Five imprint, the marketing should begin as early as possible. One of your goals should be to garner as … Continue reading

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A Necessary Evil — Part II

What’s your book about? While that seems like an easy question, many authors have trouble coming up with a quick answer. What too often comes out is something like: “It’s about this guy who finds a magic tuba while digging … Continue reading

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Blogging for visibility

You’ve written a book. Maybe it’s your first. You slaved over it, making sure every word carried its weight; you nuked every unnecessary adverb and consigned every cliché to the septic tank cemetery. You shed angst like dog hair from … Continue reading

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Hitting the target

So, last week I pulled the trigger. This week it’s time to discuss whether or not I hit the target. I’m thinking of a scene from the old 1938 Errol Flynn movie, “The Adventures of Robin Hood,” wherein the title … Continue reading

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Pulling the trigger

Self-promotion sucks. To me, it feels like standing up in front of a room full of people and shouting, “Hey, look at me! See how cool I am.” And then, of course, everyone in the room will commence throwing vegetables … Continue reading

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The Scoop on the Scouts

Sorry, this isn’t about kid scouting. It’s about horn-blowing. My own, actually. And something called Kindle Scout. And my new book. More about that anon. One of the hardest things for independent authors to do is self-promote. Doing it well … Continue reading

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