Tag Archives: mailing list

A Necessary Evil — Part V

Unless you can wrangle an appearance on “Oprah!” or some of the late-night TV shows, your best bet for alerting the public to the publication of your book is a press release. That’s not to say you shouldn’t contact radio … Continue reading

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A Necessary Evil — Part III

When should your book marketing begin? For most new authors, including those who’ve managed to sell a book to a Big Five imprint, the marketing should begin as early as possible. One of your goals should be to garner as … Continue reading

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