Tag Archives: advertising

A Necessary Evil — Part V

Unless you can wrangle an appearance on “Oprah!” or some of the late-night TV shows, your best bet for alerting the public to the publication of your book is a press release. That’s not to say you shouldn’t contact radio … Continue reading

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Pulling the trigger

Self-promotion sucks. To me, it feels like standing up in front of a room full of people and shouting, “Hey, look at me! See how cool I am.” And then, of course, everyone in the room will commence throwing vegetables … Continue reading

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Shameless Self-Promotion

There’s no way around it; if you want people to read what you’ve written, you have to promote it. You’ll also have to promote yourself. You and your product are inextricably linked. Forever. That’s just the way it is. But … Continue reading

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