Category Archives: marketing

Resurrection Blues

We’re traveling once again, which has made it difficult to work on anything new, including posts for this blog. So, instead, I’m going to post the first chapter of my very first solo novel, Resurrection Blues. You can find the book here, … Continue reading

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Blogging for visibility

You’ve written a book. Maybe it’s your first. You slaved over it, making sure every word carried its weight; you nuked every unnecessary adverb and consigned every cliché to the septic tank cemetery. You shed angst like dog hair from … Continue reading

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Big Splash; Small Pond

Some people take risks; some don’t. For the risk-takers, there’s a chance for both good and bad, and sometimes the consequences are dire. For clarity’s sake, please know I’m not just thinking about redneck stories, all of which seem to … Continue reading

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Hitting the target

So, last week I pulled the trigger. This week it’s time to discuss whether or not I hit the target. I’m thinking of a scene from the old 1938 Errol Flynn movie, “The Adventures of Robin Hood,” wherein the title … Continue reading

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Pulling the trigger

Self-promotion sucks. To me, it feels like standing up in front of a room full of people and shouting, “Hey, look at me! See how cool I am.” And then, of course, everyone in the room will commence throwing vegetables … Continue reading

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Shameless Self-Promotion

There’s no way around it; if you want people to read what you’ve written, you have to promote it. You’ll also have to promote yourself. You and your product are inextricably linked. Forever. That’s just the way it is. But … Continue reading

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