Category Archives: marketing

A Necessary Evil — Part V

Unless you can wrangle an appearance on “Oprah!” or some of the late-night TV shows, your best bet for alerting the public to the publication of your book is a press release. That’s not to say you shouldn’t contact radio … Continue reading

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A Necessary Evil — Part IV

So, you’ve followed all the suggestions, gotten all the feedback you could stand, made all the updates, corrections, and edits; you’ve picked all the nits, tied up all the loose threads, thanked everyone you could think of, and now it’s … Continue reading

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A Necessary Evil — Part III

When should your book marketing begin? For most new authors, including those who’ve managed to sell a book to a Big Five imprint, the marketing should begin as early as possible. One of your goals should be to garner as … Continue reading

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A Necessary Evil — Part II

What’s your book about? While that seems like an easy question, many authors have trouble coming up with a quick answer. What too often comes out is something like: “It’s about this guy who finds a magic tuba while digging … Continue reading

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Resurrection Blues

We’re traveling once again, which has made it difficult to work on anything new, including posts for this blog. So, instead, I’m going to post the first chapter of my very first solo novel, Resurrection Blues. You can find the book here, … Continue reading

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Blogging for visibility

You’ve written a book. Maybe it’s your first. You slaved over it, making sure every word carried its weight; you nuked every unnecessary adverb and consigned every cliché to the septic tank cemetery. You shed angst like dog hair from … Continue reading

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