Category Archives: marketing

Ask any kid; they’ll tell you…

Okay, so it’s not even Thanksgiving yet. And yes, I know everyone complains that businesses push to get the Christmas shopping season started earlier every year, and that is undeniably true. BUT–sometimes getting the jump on the holidays is a … Continue reading

Posted in marketing, short fiction | Tagged , , , , , , , , , , , | 2 Comments

Huh? Zeus Wears a Chef’s Hat?

Forgive me if I’m excited about my new book. It’s been a while since I released some brand new, full-length fiction, and this tale is about as new as it gets. So, where did the new book come from? What … Continue reading

Posted in Historical writing, marketing | Tagged , , , , , , , , , , , , , , , , , , , , , , , | 4 Comments

Flash Fiction–Plus Hot News!

Posting new material fifty-two times a year is a challenge, and I’m proud to say I’ve largely maintained that schedule for over seven years. Yay me! (Sorry.) In addition to writing, I stay busy editing, teaching, and working with other … Continue reading

Posted in marketing, Memoir, short fiction, Writing | Tagged , , , , , , , , , , , , | 8 Comments

A Necessary Evil — Part V

Unless you can wrangle an appearance on “Oprah!” or some of the late-night TV shows, your best bet for alerting the public to the publication of your book is a press release. That’s not to say you shouldn’t contact radio … Continue reading

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A Necessary Evil — Part IV

So, you’ve followed all the suggestions, gotten all the feedback you could stand, made all the updates, corrections, and edits; you’ve picked all the nits, tied up all the loose threads, thanked everyone you could think of, and now it’s … Continue reading

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A Necessary Evil — Part III

When should your book marketing begin? For most new authors, including those who’ve managed to sell a book to a Big Five imprint, the marketing should begin as early as possible. One of your goals should be to garner as … Continue reading

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A Necessary Evil — Part II

What’s your book about? While that seems like an easy question, many authors have trouble coming up with a quick answer. What too often comes out is something like: “It’s about this guy who finds a magic tuba while digging … Continue reading

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