Category Archives: marketing

A Necessary Evil — Part III

When should your book marketing begin? For most new authors, including those who’ve managed to sell a book to a Big Five imprint, the marketing should begin as early as possible. One of your goals should be to garner as … Continue reading

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A Necessary Evil — Part II

What’s your book about? While that seems like an easy question, many authors have trouble coming up with a quick answer. What too often comes out is something like: “It’s about this guy who finds a magic tuba while digging … Continue reading

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Resurrection Blues

We’re traveling once again, which has made it difficult to work on anything new, including posts for this blog. So, instead, I’m going to post the first chapter of my very first solo novel, Resurrection Blues. You can find the book here, … Continue reading

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Blogging for visibility

You’ve written a book. Maybe it’s your first. You slaved over it, making sure every word carried its weight; you nuked every unnecessary adverb and consigned every cliché to the septic tank cemetery. You shed angst like dog hair from … Continue reading

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Big Splash; Small Pond

Some people take risks; some don’t. For the risk-takers, there’s a chance for both good and bad, and sometimes the consequences are dire. For clarity’s sake, please know I’m not just thinking about redneck stories, all of which seem to … Continue reading

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Hitting the target

So, last week I pulled the trigger. This week it’s time to discuss whether or not I hit the target. I’m thinking of a scene from the old 1938 Errol Flynn movie, “The Adventures of Robin Hood,” wherein the title … Continue reading

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